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 DesertRacing.com > News Archives

Jim Baldwin takes the reign of CORR to implement one vision--
to become a visible off-road force in North America
Indianapolis,
IN (February 25, 2005) -- Jim Baldwin has purchased Championship Off Road
Racing and the production assets
of Marty Reid Enterprises from Marty
Reid. Baldwin, an off-road racer and major land developer in Southern California,
will now put his skills to work developing the future of the CORR Lucas
Oil Series.
“I have a passion for off-road racing. CORR is entering a new era so
hold on!” said Baldwin.
Baldwin said he looks forward
to working with the staff of CORR in taking the sport to the next level.
In order to do so, Baldwin pointed out that CORR’s
expansion from its Midwestern roots is essential to gain national exposure
by adding new markets.
Baldwin indicated that
a key ingredient for CORR’s growth is the Southern
California area.
“California fans, sponsors, and racers have been waiting on CORR to
bring its show to the West Coast,” noted Baldwin. “This will happen
very quickly. Several potential Southern California locations are presently
being looked at.”
Founded in 1997 by Reid, CORR has grown into one of the premier off-road racing
series in the country with 26 total rounds of racing in eight divisions covering
the Pro and Sportsman Series. In 2004, 167 drivers from 20 states and Canada
competed in the CORR Lucas Oil Series. 84 hours of exclusive Championship Off
Road Racing action is covered on the Speed Channel network.
“Since CORR was formed eight years ago, I have always said that if someone
came along who could take the organization farther and faster, I would step
aside,” explained Reid.
“Jim Baldwin’s aggressive plan of attack of growth on television
as well as new event markets is incredibly exciting,” said Devney. “Our
sponsors are the backbone of CORR’s success. It’s exciting to be
able to protect their investment and give them their well deserved dividend.
My mission has been very clear; fulfilling sponsor needs with viable markets
at each event, delivering quality brand impressions on television, and move
their sales needle.”
For
More Information:
CORR LUCAS OIL Series
Championship Off-Road Racing
192 N. State Road 267, Suite 267
Avon, IN 46123
317-272-2827
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