DIRT SPORTS Magazine hits newsstands across the
United States and Canada

SANTA ANA, CA (April 13, 2005) -- Seven months after its introduction, DIRTsports Magazine will join the impressive list of publications distributed to leading retail stores in the United States and Canada by Curtis Circulation Company. DIRTsports made its newsstand debut at outlets with its April/May issue appearing on March 15. DIRTsports can be found at more than 7,000 major retail outlets including Kroger's Markets, 7-11s and Winn-Dixies. The retail cover price is $3.99 in the U.S. and $4.99 in Canada.

"We're pleased to partner with a company of Curtis' reach and stature. In addition to our publication, Curtis represents notable titles such as National Geographic, Maxim and The Economist," said Jim Ryan, publisher of DIRTsports. "Our audience has already signed up for subscriptions offered through our Web site and at events, but joining Curtis will allow us to expand our reach and exposure to a broader range of off-road motorsports enthusiasts," Ryan continued.

DIRTsports by the numbers
Since its launch last August, DIRTsports has reached some significant milestones. The magazine owns 10% market share after just five issues; 75% of the advertiser base is unique to DIRTsports; 80% of the 2004 advertiser base are repeat in 2005 and the magazine has secured more than 100 off-road retail outlets for exclusive off-road market distribution in the seven months since its inception.

About DIRTsports
DIRTsports is a consumer publication serving more than 90,000 off-road motorsports enthusiasts and has been named the official publication of many off-road racing sanctioning bodies including CORR, UROC, NMRO and Best-in-the-Desert.

About Advanstar Communications
Based in New York, NY, Advanstar Communications Inc. (www.advanstar.com) is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 77 business magazines, 19 directories, 7 electronic publications, 54 tradeshows and 40 conferences, numerous Web sites, and a wide range of print and electronic direct marketing, database and reference products and services. Advanstar serves targeted market sectors including the automotive, beauty, e-learning, call center, digital media, entertainment/ marketing, healthcare, fashion & apparel, pharmaceuticals, powersports, science, telecommunications and travel/ hospitality industries. The Company has roughly 1,500 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia.

To learn more about DIRTsports,
visit www.dirtsportsmag.com.