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 DesertRacing.com > News Archives
Best Western International Renews Leat Sponsorship
of TEAMS Conference & Expo
LOS ANGELES,
CA (May 10, 2005) -- Best Western International has agreed to a three-year extension
of its
partnership with TEAMS: Travel,
Events And Management in Sports
making it the lead sponsor of TEAMS 2005, TEAMS 2006 and TEAMS 2007. The TEAMS
Conference & Expo is the world's largest gathering of event organizers
and travel planners from the sports industry. TEAMS 2005 will be held November
2-5 in Fort Lauderdale.
"Through its ongoing support of the TEAMS Conference, Best Western continues
to distinguish itself as a leader in the global sports-related travel industry," said
Timothy Schneider, publisher of SportsTravel magazine, which organizes the
TEAMS Conference. "We're very proud that Best Western has sponsored TEAMS
every year since 2002 and that it will continue to be the lead sponsor of TEAMS
through 2007."
"Together, the TEAMS Conference and SportsTravel magazine allow us to
reach an important and growing sector of today's complex travel market," said
David Scholefield, vice president of North American sales and motorsports
marketing for Best Western. "We are pleased to extend our commitment
to this annual event, which serves as a valuable resource to a rapidly expanding
industry.”
As the world’s
largest hotel chain, Best Western provides an exclusive toll-free reservations
line
to sports-related groups in the U.S.,
Canada and
Mexico. By calling (866) 661-5437, qualifying groups can receive special
amenities, guaranteed services and customized rates. Further information
can also be found
at www.BestWestern.com.
“The value of Best Western’s sponsorship to the development of
the sports event industry cannot be overstated,” said Schneider. “As
one of the best-known brands in the hospitality industry, Best Western plays
a fundamental role in acknowledging the importance of sports-related group
travel from youth sports to professional sports.”
Best Western International
is THE WORLD’S LARGEST HOTEL CHAIN® with
more than 4,100 hotels in 80 countries and territories. It is a membership
association of independently owned and operated hotels that provides marketing,
reservations and operational support to its members. Since January 2004, Best
Western has also served as the Official Hotel of NASCAR.
Now in its eighth
year, the TEAMS Conference & Expo is organized by Schneider
Publishing Company, Inc., the Los Angeles-based company that publishes SportsTravel
and Association News magazines. TEAMS has been named one of the 50 fastest-growing
trade shows in North America by Tradeshow Week magazine.
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