DesertRacing.com > News Archives
[an error occurred while processing this directive]
Set for Nov. 10-16, internationally-televised
LOS ANGELES—American Suzuki has renewed its associate sponsorship of the SCORE Desert Series to again include a special award for the 2007 SCORE Rookie of the Year as well as a unique program to help enhance the extensive SCORE Medical operations for the upcoming 40th Annual Tecate SCORE Baja 1000, it was announced recently by Sal Fish, President/CEO of Los Angeles-based SCORE International.
Suzuki, in the third year of its current sponsor program with the World’s
Foremost Desert Racing Series, will provide the 2007 SCORE Rookie of the Year
with a choice of either a Suzuki RM-Z450 Motocross motorcycle or a Suzuki
QuadRacer™ LT-R450 ATV.
The legendary race will again be televised in the U.S. as a one-hour sports special on NBC TV for the fourth consecutive year and for the first time, through the efforts of SCORE TV production partner Aura360, will be televised worldwide on ESPN International. It is scheduled to air on NBC on Dec. 30.
“American Suzuki has been a wonderful sponsorship partner with SCORE for nearly three years and we salute the unique program and pro-active support seriously enhances the quality of the SCORE Desert Series,” said Fish, who has been at the helm of SCORE since shortly after it was founded in 1973. “It will be very special to again honor our SCORE Rookie of the Year with this very special bonus. Additionally, our SCORE Medical and Rescue team, which already is as good as it gets in the world of motorsports, will benefit significantly from this valuable Suzuki donation.”
SCORE Trophy-Truck driver Garron Cadiente of Mesa, Ariz., received the 2006 SCORE Rookie of the Year award and was the first recipient of the special Suzuki bonus prize. The SCORE Rookie of the Year is determined annually by vote of the more than 3,000 members of SCORE International.
The Motorcycle/ATV Division of American Suzuki Motor Corporation, Brea, Calif., was founded in 1963 by Suzuki Motor Corporations. ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation, based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.
“The growing and continuing relationship between American Suzuki and the
SCORE International Desert Series is a solid and relevant program in our overall
marketing plan, “ said Mel Harris, Suzuki’s Vice President of Marketing. “
SCORE International is the premier desert racing organization in the world and
there isn’t a better place for American Suzuki to be to reach this sizeable
With more than 300 anticipated entries from 40 U.S. States and 15 countries,
competition will be held in 27 Pro and 5 Sportsman classes for cars, trucks,
motorcycles and ATVs. Cabo San Lucas is located the Southern tip of the Baja
California peninsula. When finalized, the complete route for this year’s race
will cover nearly 1,300 miles of the mysterious and foreboding Baja California
Besides this race from Ensenada to Cabo San Lucas, the 2007 SCORE Desert
Series schedule includes four completed races and the upcoming 12th SCORE Terrible’
s Primm 300 on Sept. 7-8 in Primm, Nev.
Current SCORE official annual sponsors are: BFGoodrich Tires-official tire, Sunoco Race Fuels/Bryant Petroleum-official fuel supplier, Bilstein-official shock, Volkswagen-official vehicle, Instant Mexico Auto Insurance-official Mexican auto insurance, American Racing ATX Series-official wheel, Slime-official tire sealant, Airstar America-official space lighting provider, Red Bull--official energy drink and Bosch Power Tools-official power tool.
Associate sponsors are: Tecate Beer, Coca-Cola of Mexico, Las Vegas Events, Terrible Herbst Inc., Blue C Communications, Kartek Off-Road, Fram, Autolite, Prestone, Bendix, American Suzuki, NAPA Chassis, SignPros, P.C.I. Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.