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 DesertRacing.com > News Archives
General Tire Named Title Sponsor
of the New Mint 400 Desert Race
General Tire will be the title sponsor of the new General Tire Mint 400
Race when the classic desert contest returns on March 29, 2008.
Originally created in 1969, the “Del Webb Mint 400 Desert Rally" as the first
race was known, ran between the Mint Hotel & Casino in downtown Las Vegas, and
its sister hotel, The Sahara Tahoe. It was then dubbed “The Great American
Desert Race” and was a demanding 400-mile course, with a lucrative purse, and
over the years it attracted not only the best drivers in off-road racing, but
also a number of celebrities. Then in 1988, the Mint was sold and the historic
race disappeared, ironically this is the same year General Tire exited out of
off-road racing – until today. SNORE (Southern Nevada Off-Road Enthusiasts),
a solely all volunteer organization, has acquired the rights to the Mint 400
and is the sanctioning body hosting the event. The new General Tire Mint 400
will take off from the El Cortez Hotel & Casino and wind through an arduous
95-mile lap course to the finish line some 16 hours later.
“Sponsoring this historic race is the centerpiece of General Tire’s Invasion
into Off-Road,” said Travis Roffler, director of marketing, General Tire.
“This is the perfect venue to put our new Grabber® off-road competition tires
to the test, and we’re sure that this is just the first of many more years of
desert racing in Southern Nevada under the Mint 400 name.”
General Tire has ‘unleashed the fury’ in off-road competitive performance
with its Grabber competition tires as General Tire powers into the 2008
off-road racing season.
Designed with a tough, three-ply Duragen™-reinforced body construction to
stand up to the rigors of off-road conditions, the Grabber also features a
newly-developed competition-specific tread compound. General Tire offers
two distinct tread designs for different types of competitive conditions.
In addition, the Grabber name and General Tire logo are prominently featured
on the sidewall in red and white letters. The Grabber competition tires are
designed in size 37x 12.50R17 for class 1, 7S, 7 unlimited, 8 and trophy truck.
For additional media information, visit www.ctnamedia.com.
General Tire is part of Continental Tire North America, Inc.
(www.generaltire.com). CTNA, based in Charlotte, North Carolina, is a company
of Germany-based Continental AG. With targeted annual sales of more than
€26.4 billion ($40 billion US) for 2008, the Continental Corporation is one of
the top automotive suppliers worldwide. As a supplier of brake systems, systems
and components for the powertrain and chassis, instrumentation, infotainment
solutions, vehicle electronics, tires and technical elastomers, the corporation
contributes towards enhanced driving safety and protection of the global
climate. Continental is also a competent partner in networked automobile
communication. Today, the corporation employs approximately 150,000 people at
nearly 200 locations in 36 countries.
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